About the Growth Marketing Lead Role at Forus

Forus is building an AI-powered network that connects doctors, pharmacies, payers, and biopharma to accelerate new science to patients. As Growth Marketing Lead on the Growth & Marketing team, you will drive how Forus acquires and activates healthcare providers through scalable channels. This is explicitly not a campaign-management role: you will own acquisition strategy, budget allocation, and performance across paid search, paid social, search, lifecycle marketing, and referral programs, plus the measurement infrastructure (attribution, reporting, and the frameworks for evaluating channel performance).

Forus is scaling fast (supporting patients across 80%+ of ZIP codes, partnered with 5 of the 10 largest biopharma companies, backed by $160M+) and wants owners who are "high horsepower, high throughput, and hyper resourceful." Expect a demanding role with high autonomy, where you build growth loops from scratch, run rigorous experiments, and leverage AI and automation to create leverage across the function. This is a fully in-person role in the SoHo, New York office.

Quick Stats

* Typical process: 4 to 5 rounds, roughly 2 to 4 weeks

* Format: Recruiter phone screen, then video and in-person rounds at the SoHo office (final rounds are in person)

* Core focus: Acquisition strategy, attribution and CAC, experimentation, channel building from scratch, cross-functional partnership, AI-driven leverage

* Difficulty: Hard, because Forus expects owner-level strategic thinking plus hands-on analytical rigor ("do the math") and evidence you have built growth engines, not just run campaigns

What Forus Looks For

* 4 to 10 years owning measurable growth outcomes in performance, growth, lifecycle, or product-led growth

* Strong commercial and analytical instincts across attribution, CAC, conversion funnels, experimentation, and resource allocation

* Demonstrated ability to build new acquisition channels, systems, or growth programs from scratch

* Direct, low-ego communicators who move fast, find shortcuts, and go to unreasonable lengths to hit goals

Round 1: Recruiter Screen (~30 minutes)

What to Expect

A recruiter or member of the Growth & Marketing team walks through your background, motivation for Forus, and fit for an in-person New York role. Expect a quick pitch of the mission (accelerating new science to patients) and questions to confirm you have owned measurable growth outcomes rather than executed single campaigns. They will gauge whether you match the "high horsepower, high throughput, hyper resourceful" bar and can operate with high autonomy.

Example Questions

* "Walk me through your background and the growth outcomes you have personally owned."

* "Why Forus, and why the healthcare provider acquisition problem specifically?"

* "Are you able to work in person from our SoHo office full time?"

* "Tell me about a time you moved unusually fast to hit an aggressive goal."

Tips

* Lead with quantified outcomes (CAC reduction, channel scale, activation lift) rather than a list of tools or channels.

* Show you understand Forus is scaling to demand and that this is a strategic ownership role, not a campaign-execution seat.

* Practice a tight, confident version of your story with Nora's Standard Mode to nail the classic phone-screen mix before the real call.

Round 2: Growth Strategy and Analytics Deep Dive (~60 minutes)

What to Expect

This is the core technical round with the hiring manager or growth leadership. Expect to reason from the ground up ("do the math") about how you would build and allocate a provider-acquisition growth engine. They will probe attribution, CAC, conversion funnels, experimentation design, and how you decide where to invest. Be ready to whiteboard a budget allocation across paid search, paid social, lifecycle, and referral, and to defend your measurement framework.

Example Questions

* "You have a fixed budget to acquire healthcare providers across paid search, paid social, lifecycle, and referral. How do you allocate it, and how do you measure success?"

* "How would you design an attribution model when the provider journey spans multiple touchpoints and a long activation window?"

* "Walk me through an experiment you designed: hypothesis, sample sizing, guardrail metrics, and how you decided to scale or kill it."

* "How would you use AI and automation to accelerate experimentation and create leverage across the growth function?"

Tips

* Reason from first principles and state your assumptions out loud; Forus explicitly values "do the math" rigor.

* Tie every framework back to a measurable outcome (CAC, payback, activation, retention), not vanity metrics.

* Rehearse quantitative, out-loud problem solving with Nora's Technical Mode so you can defend attribution and CAC logic under follow-up pressure.

Round 3: Build-From-Scratch Case or Take-Home (~60 to 90 minutes)

What to Expect

Given the posting's emphasis on building new acquisition channels and growth loops from scratch, expect a case study or short take-home followed by a live presentation. You may be asked to outline a 90-day plan to expand into a new provider specialty, stand up a new channel, or design a referral loop. The panel will pressure-test how resourceful and audacious you are ("expand the solution space") and whether you can turn strategy into an operating system.

Example Questions

* "Sketch a plan to reach a new provider specialty we do not serve well today. What channels do you test first and why?"

* "Design a referral or growth loop that could become a meaningful, compounding driver of network growth."

* "What early leading indicators would tell you a new channel is working before CAC and retention data mature?"

* "How would you partner with product, engineering, and provider growth teams to improve activation across the provider journey?"

Tips

* Show the whole system: strategy, experiments, measurement, and how you would staff and scale it, not just the idea.

* Push past the obvious first answer and name creative, non-standard channels or shortcuts you would test.

* Practice presenting a case narrative and fielding challenge questions with Nora's Standard Mode to keep your structure crisp when interrupted.

Round 4: Behavioral and Values Fit (~45 minutes)

What to Expect

Cross-functional interviewers (product, GTM, provider growth, or a founder) assess alignment with Forus's principles: "do the math," "expand the solution space," "spit it out," and "raise the bar together." Expect direct, no-equivocation conversation and STAR-style stories about ownership, moving fast, resourcefulness, and giving and receiving blunt feedback. The "high NPS with former teammates" line signals they will dig into how you collaborate.

Example Questions

* "Tell me about a time you went to unreasonable lengths to deliver on a goal."

* "Describe a moment you disagreed directly with a teammate or leader. How did you handle it?"

* "Give an example of a false constraint you pushed past to find a better solution."

* "When have you owned a failure end to end, and what did you change afterward?"

Tips

* Use concise STAR stories that show ownership and measurable impact; avoid hedging, since Forus prizes directness ("spit it out").

* Prepare an example of blunt, constructive feedback you gave or received to match the "raise the bar together" principle.

* Drill these stories with Nora's Behavioral Mode to tighten your STAR structure and practice speaking directly under follow-up.

Frequently Asked Questions (FAQ)

1) How many rounds are there?

Forus does not publish its exact process, but for a senior growth role at a company of this stage expect roughly 4 to 5 rounds: a recruiter screen, a growth strategy and analytics deep dive, a build-from-scratch case or take-home, and a behavioral and values-fit round, often with a founder or cross-functional panel at the end. Final rounds are in person at the SoHo office.

2) What topics are most common?

* Acquisition strategy, budget allocation, attribution, CAC, and conversion funnels

* Building new channels and growth loops from scratch, plus experimentation and AI-driven leverage

3) How long does the process take?

Typically about 2 to 4 weeks, though Forus emphasizes moving fast, so a strong candidate can move through more quickly. The take-home or case can add a few days depending on scheduling.

4) How should I prepare?

* Come with quantified stories of growth engines you built, not campaigns you ran, and know your CAC, payback, and activation numbers cold.

* Prepare a first-principles view of how you would allocate budget and design attribution for a multi-touch, long-window provider journey.

* Have a concrete point of view on using AI and automation to accelerate experimentation and create leverage.

* Rehearse with Nora AI: use Standard Mode for the recruiter screen and case presentation, Technical Mode for the analytics and attribution deep dive, Behavioral Mode for the values-fit round, and Salary Negotiation Mode to handle the $180K to $270K plus equity offer conversation.